“Check Yourself” Walking the Runway for Skin Cancer Awareness

endless summer Check yourself skin cancer awareness campaign at fashion week MN

SUN50 presents Endless Summer: Check Yourself. Passionate about saving lives, skin, and the planet with fashion, Sun50, the premier USA Made sun protection clothing brand, and Huxley Optical, will take the runway for FASHION WEEK Minnesota 2021 virtually and in-person for VIP ticket holders, on April 30 at 7:00 pm (Central Time) at Ooh La La Boutique in Excelsior, Minnesota.

Produced by Danielle Everine, Sun50 Design Director and Project Runway Alumna, Endless Summer: Check Yourself will include live fashion models wearing Huxley Optical sunglasses and Sun50’s eco-friendly, easy-to-wear, fashion-forward and couture pieces from their Spring/Summer collection. Special thanks to Sanctuary Salon spa in Excelsior, for providing hair and make-up for our runway models.

Emphasizing sun protection clothing and sunglasses as an integral part of skin cancer prevention, Sun50 is encouraging artists to participate in their design contest, for a chance to see their donated art produced and sold as an exclusive sun bandana. The winning design and artist will be announced during the show. Sun50 is donating 100% of the proceeds from the sale of the winning design to The Claire Marie Foundation, dedicated to fighting adolescent and young adult melanoma.    

“Being a part of Fashion Week Minnesota and collaborating with our incredible event partners to raise skin cancer awareness, give back in support of skin cancer prevention, and host a runway show in the city of Excelsior, is an honor.” said Christie Covarrubias, Co-Founder and CEO of Sun50.

With one in five Americans receiving a skin cancer diagnosis in their lifetime and clothing being the first line of defense when it comes to sun protection, Sun50 is on a mission to encourage everyone to “Check Yourself” by self-checking your skin frequently and having it checked annually by a dermatologist, as recommended by The Skin Cancer Foundation.

WATCH OUR 2021 FWMN RUNWAY SHOW HERE

About Sun50
Sun50 is the premier sun protection clothing brand for women and men with concept through manufacturing made in the USA. Dedicated to using eco-friendly, skin-loving, chemical-free UPF 50 fabrics, Sun50 was founded on the mission to reduce the incidence of skin cancer by supplying the world with the most fashion-forward, easy to wear and socially impactful sun protective clothing.